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Your autonomous Social Media Agent. Plan → Approve → Post.

The Social Media Agent plans your content waves, writes the captions and creates the visuals — you approve every post, then it publishes on Instagram and Facebook. EU servers, UK-GDPR-compliant.

No retainer, no sales call. Organic social content, fully produced.

7 stages
From understanding the brand to the visual
EU
EU servers · UK GDPR
IG + FB
Instagram & Facebook
Approval
Every post only after your OK

The weekly rhythm

A new content wave every week. Based on what really worked.

Social support often means: a content plan, then radio silence until the next month. What worked and what didn't rarely flows back.

The Social Agent plans a new wave weekly — based on your own post performance, the competitors and the gaps it spots.

Social Agent

Every post only after your approval.

  • Planned posts land as drafts in your calendar with the status “awaiting approval” — you approve them individually or in a batch.
  • Only after your OK and at the planned time does the agent publish — with protection against accidental duplicate posts.
  • After publishing it measures reach, interactions, saves and shares — which feeds into the next wave.
1

Understand

The agent captures your brand voice and content pillars, reads competitors and evaluates your own post performance.

2

Plan

From gaps and opportunities the concrete content wave emerges: platform, format, topic, hook and timing per post.

3

Create

It writes the captions including hashtags and generates the matching visuals as AI images.

4

Approve & post

The wave lands in your calendar for approval. You approve, then the agent publishes on Instagram and Facebook — and measures the results.

↻ a new wave every week — based on what worked last time

Watch it live

You see how the AI works.

You don't have to trust us blindly. In your cockpit you watch live which station of the social agent is running right now — from brand analysis to the finished visual — and where the strategy layer pulls everything together.

dashboard.michailidou-services.de — live-run
streaming
20× time-lapse

Example run shown: Performance Agent — the social agent streams its run into your cockpit the same way

How the AI works

7 stations. Specialised AI agents. One strategy layer that brings it all together.

A main system — the social strategist — coordinates specialised AI agents across seven stations, from brand analysis to the finished visual. At the end the strategist builds the posts and places them in your calendar for approval.

Flow · steered by the social strategistRUNNING
  1. Station 0
    Understand the brand
    Brand voice, connected accounts and your content pillars
  2. Station 1
    Read the competition
    Format, hook and frequency patterns in the market
  3. Station 2
    Own performance
    Top performers and weak patterns from your posts
  4. Station 3
    Gaps & opportunities
    Where the potential lies — prioritised
  5. Station 4
    Content plan
    The concrete wave: platform, format, topic, hook, timing
  6. Station 5
    Captions
    Final copy including hashtags
  7. Station 6
    Visuals
    Asset spec per post and AI-generated image
Strategy layer

The strategist brings the stations together, builds the posts and places them in your calendar with the status “awaiting approval”.

nothing is published without your approval

AI agents
  • Brand
  • Competition
  • Performance
  • Opportunities
  • Content plan
  • Caption
  • Visual

What social retainers really deliver

Traditional social media retainer vs. Social Agent.

Social retainers often mean: one content plan per month — and what actually worked rarely feeds back. Here's the direct comparison of what you get:

  • CadenceRetainer:One content plan per monthAgent:A new content wave every week
  • Learning from performanceRetainer:Rarely feeds backAgent:Reach, interactions, saves and shares feed into the next wave
  • Competitor viewRetainer:Ad hoc, when there's timeAgent:Format, hook and frequency patterns in every run
  • Captions & hashtagsRetainer:By gut feelingAgent:Based on your brand voice and content pillars
  • VisualsRetainer:Stock photos or extra budgetAgent:AI visuals per post included
  • ApprovalRetainer:Approval loops by emailAgent:Every post waits in your calendar for your OK — individually or in bulk
  • PublishingRetainer:Manual or via third-party toolsAgent:Straight to Instagram & Facebook via the official Meta connection
  • Contract lock-inRetainer:6–12-month terms are commonAgent:Cancel monthly, self-service

Bottom line

A wave every week that learns from the last one.

Nothing goes out without your approval — and you can cancel monthly, any time at the end of the month.

Foundation of trust

11 years of marketing. 2 in-house AI products. One Social Agent.

No slideware, no bought-in kit. We build the agent ourselves — on a foundation of real marketing experience and live AI systems.

Alexia Michailidou

Founder authority

11 years

Marketing experience

Senior marketing experience since 2015 — from agency lead to an in-house consulting practice to architect of her own AI products.

Read the founder story →

Real client work & our own products

  • Mader Gartenbau
  • Meine Elsa
  • SYMBAN
  • HellenicTAX
  • Performance-Agent

Frequently asked

What managing directors really want to know.

The questions that always come up in the first call — answered concisely. If your question isn't here, just ask it in the intro meeting.

  • The agent relieves them — it delivers fully planned, captioned and illustrated posts as drafts. Your team approves, handles community management and replies to comments. Also usable entirely without an in-house social team.

How it starts

A 30-min call. Your first content wave for approval.

You tell us about your brand, we show you the pipeline with examples. After signing you connect your Meta accounts — the agent plans the first wave, you approve.