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MDSDIG

How it works

What happens when you start.

The Performance-Agent isn't a single tool — it's a well-coordinated team of 10 AI agents working together like a marketing department.

Each specialist is trained for one task. Above them all watches a quality control that lets nothing through that doesn't match your brand. Here is station by station what really happens.

Time-lapse

What a pipeline run looks like.

Roughly six hours of work by 10 AI agents — condensed to two minutes. What gets explained step by step next runs through here in full.

dashboard.michailidou-services.de — live-run
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20× time-lapse

Inside a pipeline run — 10 agents, ~6 hrs. Output: campaign concepts incl. visuals

Onboarding

30 minutes setup — 6 hours later your output.

No week-long briefing workshop, no 80-page questionnaire. You spend a few minutes clicking through, start the agent, and a few hours later your first complete campaign package is sitting in your dashboard.

All in all you need around 30 minutes setup. The agent does the rest — in roughly 6 hours.

  1. 5 min

    Create your account

    You sign up, pick your plan (Single- / Dual- / Triple-Agent), accept the terms and set up monthly payment. Standard sign-up, done in five minutes.

    What you do

    You enter your company data and payment method.

    What we do

    We set up your dashboard and workspace.

  2. 10 min · optional

    Upload brand materials

    You upload your brand assets to your dashboard: logo, brand guide (if you have one), colours, fonts, existing creatives, photo library. A drag-and-drop upload — done. This step is optional: otherwise the agent derives everything from your website and your active ad campaigns.

    What you do

    You upload whatever you have right now — or skip this step entirely.

    What we do

    We automatically ingest the materials and build your digital brand system. If you upload nothing, the agent scrapes your website and grabs the brand signals it needs itself.

  3. 10 min

    Grant access

    You add Michailidou Digital Services as a manager in your ad channels — the agent launches campaigns after your approval and analyses performance, and whatever goes live is always yours to approve. After contract signing the dashboard shows you the required Business ID plus a step-by-step guide with screenshots per channel. We NEVER get your passwords. Revocable with one click at any time.

    What you do

    You follow the dashboard instructions and grant us manager access on the ad channels covered by your plan.

    What we do

    We verify access works in real time — status indicator per channel.

  4. 1 click

    Start the agent

    You click „Start run" in your dashboard. The Performance-Agent runs immediately — all 10 AI agents work the 10 stations in parallel, the quality control watches every step.

    What you do

    One click. You can watch live in the dashboard or just wait for the email notification.

    What we do

    The agent runs the entire pipeline. You don't have to monitor anything.

  5. ~6 hrs

    Receive the final output

    About six hours after starting, your complete package is ready: typically 5–14 campaign concepts (your strategy for the next three months), 30+ visuals (images and videos, ready to publish), text variants and channel plan. You get an email as soon as it's done.

    What you do

    You log in, download the package or hand it directly to your performance team.

    What we do

    Everything is quality-checked, sorted, ready to deploy — no rework needed.

Important note on account access

We never ask for your passwords or login credentials. You add Michailidou Digital Services as a manager via the standard permissions function of your ad channels — we change nothing without your approval — every publish is approved by you in the dashboard, and everything is reversible via rollback. You can revoke access at any time with one click. All data stays on your accounts, we copy nothing into our systems beyond what's needed for performance analysis.

View pricing Or request a demo →

How it all fits together

10 specialists + one quality control.

Imagine you had a senior marketing team: a strategist, a brand manager, someone for competitive analysis, someone for creative concepts, someone for mockups, someone for video, someone for images. All working in parallel, all aware of each other.

That's exactly how the agent is built. Each specialist is trained on one single thing and communicates via clear handovers with the others — like a well-coordinated department.

Above them all watches the quality control. It checks every station against fixed rules: are the personas diverse enough? Are the messages on-brand? Do all concepts talk to each other or contradict each other? If something doesn't fit, it goes back — before you ever see it.

The 10 stations

From brand analysis to the finished asset package.

Each station has a clear task and a clear handover to the next. You see what happens here — without the technical engine room behind it.

  1. Foundations

    Station 0Audience and market specialist

    We start with your brand: Who's your target audience, which markets do you serve, which ad channels are you on today? Here the agent collects everything it needs to know about your business to make the right decisions.

    Result

    A complete brand and market map as the foundation for everything that follows.

  2. Brand system

    Station 1Brand specialist

    Your colours, fonts, logos, image style — everything gets stored as a digital template. So the AI knows in every later step automatically how your brand needs to look. No more „accidentally wrong colour".

    Result

    Your brand system as an executable rule — every output is guaranteed on-brand.

  3. Competitive analysis

    Station 2Competitive specialist

    What are your competitors doing right now? Which ads are running, which messages are they using, which positioning are they picking? The agent scans the ad libraries and finds gaps you can occupy.

    Result

    A competitive map with clear differentiation opportunities for your brand.

  4. Audience personas

    Station 3Persona specialist

    Who actually buys from you? The agent models several customer types with concrete lives, worries and triggers — based on real market data, not gut feeling.

    Result

    3-5 specific personas we can later test messages and visuals against.

  5. Messages & hooks

    Station 4Hook specialist

    Which statements actually land with your audience? The agent generates dozens of messages that ask for the outcome (what does the customer get?) instead of the process. Outcome-first logic, not „we do X".

    Result

    A collection of tested messages with clear hypotheses: which statement pulls which persona?

  6. Campaign concepts

    Station 5Concept specialist

    From personas, messages and brand system come 12 or more complete concepts — per concept: for which persona, on which channel, with which message, with which goal. Clear strategy per ad asset.

    Result

    Structured concept documents you can hand directly to your performance team or media agency.

  7. Mockups

    Station 6Mockup specialist

    The concepts get turned into real ad previews: layout drafts for feed posts (square), stories (vertical), and banners (wide) — all matching your brand style.

    Result

    Previews in three format sizes that show exactly how the ad will look later.

  8. Video storyboards

    Station 7Video specialist

    For every concept a storyboard emerges: which image sequence, which voice-over text, which on-screen elements? The agent writes the script so your video producer or editor can start immediately — without follow-up questions.

    Result

    Finished video scripts with shot-by-shot instructions, voice-over text and overlay specs.

  9. Images & visuals

    Station 8Image specialist

    Where no customer photo is available, the agent generates its own images — in your brand style, with the right people, settings and moods. No sterile stock images, but real-looking, on-brand motifs.

    Result

    Production-ready images that get used in mockups and videos — or serve as your asset library.

  10. Delivery

    Station 9Production specialist

    Everything gets rendered and packaged: PDF concepts, finished mockups, videos, images. You get a sorted package by email or in your dashboard — ready to hand to your team or agency.

    Result

    A complete asset package: all named, sorted, with context description per asset.

What you receive

A finished package — not a half-product.

You don't get „the raw AI outputs" with rework needed. You get a quality-checked asset package you can hand straight to your performance team or media agency.

Static visuals

Finished ad images in three aspect ratios per concept (1:1 for feed, 9:16 for story/reels, 4:5 for portrait) — rendered, branded, ready to deploy.

Videos

Fully rendered hero videos per concept incl. captions and motion — not storyboards, but material you can upload directly.

Text variants

Per concept multiple headlines, USPs and CTAs for A/B testing — all with consistent brand tonality.

Channel plan

Which concept goes on Meta, which on Google, which on TikTok — with a clear hypothesis why there.

Concept briefs

Per concept a short briefing: persona, message, what we want to test — as a handover document for your team.

Asset package

Everything in one structured download — sorted by concept, with clear naming convention for every asset.

How it starts

A 30-min call. Your first campaign package the same day.

You tell us about your brand, we show you the pipeline with examples. After signing you do your setup in 30 minutes — the agent runs for six hours, then your first complete campaign package lands in your inbox.

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