Copyright & usage rights

As of May 2026

This page explains how we handle copyright in AI-generated visuals, mockups, storyboards, and brand assets within the Performance-Agent subscription.

1. Content on this website

The content and works created by Michailidou Digital Services I.E. on michailidou-services.de — including text, layouts, logos, photo assets, and code — are subject to German copyright law. Reproduction, processing, distribution, and any kind of exploitation outside the limits of copyright law require the written consent of the respective author or creator.

Downloads and copies of this site are permitted only for private, non-commercial use.

2. AI-generated visuals and storyboards

2.1 Status under German copyright law

Visuals, mockups, storyboards, and voice lines that the Performance-Agent generates via generative AI models (image generation, video generation, speech synthesis) are, according to the currently prevailing view in Germany, not protected by copyright insofar as no human creator has contributed an individual creative input (cf. § 2 (2) UrhG). They are therefore generally in the public domain.

However, individual creative contributions regularly flow into the output — e.g. through:

• Persona modeling and audience briefing
• Prompt engineering and brand token definition
• Editorial selection, curation, and composition
• Storyboard act structures and voice line editing

To the extent that these contributions are protectable, the associated copyrights belong to Michailidou Digital Services I.E.

2.2 Customer usage rights

The outputs handed over within the subscription are made available to the customer for unrestricted use in advertising their own brand, in line with § 7 of our Terms.

This includes:

• Advertising use on all channels (Meta, Google, TikTok, YouTube, DOOH, print)
• Editing, scaling, and adapting visuals
• Sub-licensing to media agencies or additional performance partners for advertising the brand
• Use unlimited in time and territory

Not permitted is the use of the output for other brands or as standalone stock material for resale.

3. Customer brand assets

(1) Brand assets that the customer provides to the provider (logos, brand manuals, customer photos, templates, existing creatives) remain the property of the customer.

(2) The customer grants the provider a simple usage right limited in time to the contract term, to the extent required for service delivery. After the contract ends, the assets are returned to the customer, handed back, or deleted.

(3) The customer warrants that they hold the necessary rights to the assets provided and indemnifies the provider against claims of third parties arising from infringements of intellectual property.

4. Use as showcase

(1) The provider reserves the right to use outputs created within the subscription in anonymized form (without brand identifier, without customer logo) as a showcase on michailidou-services.de, in sales decks, and in social media posts.

(2) If the customer wishes to authorize non-anonymized mention as a reference customer, an explicit written agreement ("Reference Customer Agreement") is required.

(3) The customer may object to showcase use at any time in text form. In case of objection, already published showcase materials will be removed within 14 days.

5. Stock photo and model licenses

(1) Where the provider integrates stock footage, licensed photo material, or other license-bound third-party content into the generative pipelines, the provider has secured the respective licenses.

(2) The customer can obtain a list of the licenses used on request.

(3) Where the output uses depictions of persons, these are based on:

• AI-generated persons (no real persons, no model release required)
• Licensed stock material (license incl. model release available)
• Customer photos provided by the customer (see section 3)

6. Complaints

Should content on michailidou-services.de or in the output violate copyrights or personal rights of third parties, we ask for immediate information. We examine every complaint without delay.

Contact: info@michailidou-services.de

In case of justified complaints, we remove the affected content immediately and indemnify the complainant. We take copyright very seriously — particularly because we ourselves create copyright-relevant works.

7. Dispute resolution

We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.